TOURINFO-February 19, 2024-Armenia is rapidly emerging as a preferred destination for tourists, particularly during the winter season, as officials report a robust recovery in the tourism sector following the challenges posed by the COVID-19 pandemic.
Commenting on the resurgence, a spokesperson for the Armenian Tourism Federation remarked, “It feels like a fresh start for the tourism sector post-pandemic, as we witness a gradual rebound. Surpassing even the visitor numbers of 2019 is a testament to our resilience.”
To capitalize on this momentum, officials stress the importance of simultaneous efforts in bolstering winter tourism infrastructure and enhancing Armenia’s visibility in the global tourism market. “We must develop and improve winter tourism facilities while effectively showcasing Armenia’s diverse tourism opportunities worldwide,” emphasized another official.
While winter tourism in Armenia shows promising growth, authorities are actively engaging in targeted marketing campaigns, particularly in regions with untapped potential. An advisor to the Tourism Committee highlighted ongoing efforts in the United Arab Emirates, specifically Dubai, to attract local tourists to Armenia during the winter season.
Officials attribute the shift in tourist preferences, particularly the emergence of Arab countries as prominent sources of visitors, especially in December 2023, to the captivating appeal of Armenia’s snow-covered landscapes.
As Armenia’s appeal to winter tourists grows, there is a consensus among officials that further development of winter tourism infrastructure is essential across the country. This commitment to infrastructure improvement underscores Armenia’s dedication to providing visitors with exceptional experiences throughout its picturesque winter wonderlands.
Overall, Armenia’s tourism sector is witnessing a remarkable resurgence, with winter tourism playing a pivotal role in driving this recovery. With concerted efforts to enhance infrastructure and expand marketing initiatives, Armenia is well-positioned to solidify its status as a premier winter tourism destination on the global stage.

TOURINFO-JUANITA MOURADIAN