TOURINFO-March 8, 2024-Armenia made a significant mark on the global tourism stage with its active participation in the prestigious international tourism exhibition “ITB Berlin 2024,” held from March 5 to 7. Led by the Tourism Committee of Armenia and supported by 10 dedicated representatives from various sectors of the tourism industry, the country showcased its allure as a captivating destination for travelers worldwide.

The pavilion not only highlighted Armenia’s diverse array of tourism products and services but also offered visitors a taste of the exquisite Armenian sweets and wines, adding a sensory dimension to the experience.

Throughout the exhibition, the Tourism Committee engaged in fruitful discussions, exploring potential cooperation opportunities within the tourism sector with representatives from participating countries and renowned international companies such as CNN, ETurbo BBC Global News, Expedia, Lonely Planet, and EuroNews. This networking platform provided Armenia with a valuable opportunity to strengthen its ties with key stakeholders in the global tourism industry, paving the way for future collaborations and partnerships.

Armenia’s crowning achievement came with the prestigious recognition of being awarded the title of the best historical and cultural tourism destination at the PATWA International Travel Awards 2024, held in Berlin on March 6, 2024. This accolade, presented by the esteemed Pacific Asia Travel Writers Association (PATWA), celebrates Armenia’s profound historical and cultural wealth and its dedication to highlighting and conserving its invaluable heritage for global visitors.

From the majestic monasteries of Tatev and Geghard to the ancient ruins of Garni and the vibrant cultural scenes of Yerevan, Armenia offers travelers an immersive journey through time and culture. This award not only honors Armenia’s unique heritage but also acknowledges its commitment to promoting sustainable tourism practices and enriching the visitor experience.

By clinching this prestigious award, Armenia solidifies its position as a premier destination on the global tourism stage, attracting discerning travelers and investment opportunities alike. This triumph exemplifies Armenia’s unwavering dedication to sharing its cultural treasures with the world, further cementing its status as a top-tier historical and cultural tourism destination.

TOURINFO-JUANITA MOURADIAN